About the Founder

Marie-Catherine Bearden is the founder of AE & Associates, LLC – Austin. A French born U.S. citizen, Marie-Catherine has spent a lifetime living and working on four continents in the demanding world of international protocol and etiquette.

In addition to her native French and fluent, bilingual English, Marie-Catherine has native fluency in Castilian Spanish.

Schooled in international communities in Africa, from Morocco in North Africa to Congo in Central Africa, she completed her higher education in France and the United States. For over two decades, Marie-Catherine taught English and Spanish to the children of host country leaders and the diplomatic corps at French International Schools in Africa and South Asia. Etiquette, life skills, and good manners were deeply embedded in the curriculum of her classes.

She later moved with her American husband through a series of senior postings at U.S. Embassies in Africa, Asia, and Europe, where she dined at the tables of presidents and prime ministers.

Following her embassy tours, Marie-Catherine returned to academia, lecturing in French language, history and culture at Georgetown University, where she crafted a course on the History of French Diplomacy and the Development of French Protocol. 

While at Georgetown, Marie-Catherine also served on the prestigious Fulbright Committee, screening the university’s top candidates for the highly competitive and coveted Fulbright Program for study abroad.

Upon moving to Austin in 2015, Marie-Catherine joined the faculty of the French and Italian Department at the University of Texas and began drawing together her appreciation of all facets of the world of luxury and etiquette so that she might share them with you.

About Anne Debard – Associate in France

As the founder and CEO of AD Excellence and EAF – Étiquette à la Française, Anne has spent decades in training and prestige coaching in the world of luxury service.  A native of France, Anne is as comfortable in English as she is in French. In personal and corporate training, she has specialized in etiquette, protocol, Savoir-Vivre, refined dining and interculturality.

Her work has taken her from her native France to luxury establishments in Monaco, the Middle East, Asia, Africa, Russia and the United States. Anne’s clientele is exceptionally broad, ranging from the training of luxury hotel staff, to state institutions, ministries and embassies and diplomatic staff, to chiefs of protocol and first ladies across several nations.

Anne’s personal training experience includes coaching graduates of France’s Elite Universities, master’s in business administration, and graduates of France great hotel and hospitality schools. She also coaches HNWI household staff.

Anne’s luxury hotel training has engaged her in many of the world’s finest hospitality establishments, including: Ritz Paris,  Mandarin Oriental, Royal Monceau, La Réserve, Georges V, Lutétia, Le Crillon, Hôtel du Louvre, Intercontinental Paris Le Grand, Relais et Châteaux, Hyatt Grand, Marriott Fouquet’s Paris, Esprit de France, Palais de la Méditerranée, Disney Paris, SBM Monaco, Hôtel de Paris and Hôtel Hermitage, Monaco, and more.      

Her deep knowledge of the world of luxury is based not only on years of experience in the field, but on formal training in some of the world’s finest hotel service training institutions.         

            Anne’s leitmotif is drawn from da Vinci:  Details make perfection and perfection is not a detail