International Associates / Collaborative Relationships

Over the years, Marie-Catherine Bearden, the founder of l’Académie de l’étiquettehas developed a broad range of collaborative relationships across the realm of international etiquette.  From France to Africa, in China, Lebanon, Japan, and beyond, these valued associates have enriched and expanded her knowledge of multi-cultural protocol and etiquette.

For discerning clients, specialized and tailored courses can be arranged with Marie-Catherine’s international associates focusing on the cross cultural aspects of etiquette, French culinary traditions, wine appreciation, art de la table, and many more aspects of savoir vivre.

Cercle International seal

l’Académie de l’étiquette (AE) is an associate of the prestigious Cercle International des Experts en Etiquette Française (CIEEF). Our group is a unique mix of etiquette professionals engaged in training and advising in all areas where French etiquette is of paramount importance. CIEEF is active in Europe, Africa, the Middle East, East-Asia and the United States.


Etiquette à la Française and AD Excellence

EAF logoAnne DeBard logoEAF – Etiquette à la Française and AD Excellence provide in-depth, tailored Consultancies, coaching, training and expertise in the areas of « Service Excellence » etiquette, protocol, savoir-vivre and cross-cultural training in France and internationally.

EAF – Etiquette à la Française and AD Excellence offer the best on etiquette and protocol services to:

Client groups including: juniors, students, businessmen and women, business and hospitality schools, private corporations in the sector of luxury, prestige hospitality, palaces, private aviation, tourism, event organization, embassies and ministries.

China and Hong Kong

France Etiquette Limited

France Etiquette Limited logo

FEL provides authentic French etiquette services in the China mainland and Hong Kong.

Services include French etiquette courses for both young and adults, training for hospitality professionals managing hotels and restaurants, courses for university students and faculty, as well as specialized training for private schools.


Cinquième Sens

Cinquième Sens logo

Who are we?

For all those people who love smelling fragrances, dreaming escaping in a faraway land, being touched emotionally, creating new ideas, Cinquieme Sens shares its “savoir faire” to perfume lovers.

Since 1976, Cinquième Sens has created perfume as well as transmitted the knowledge of perfume culture.

Cinquième Sens is a registered training centre targeting mainly perfumery’s professional who wish to increase their knowledge in olfactory vocabulary and odour language.

Today, Cinquième Sens perfumer’s team is enlarging this knowledge to people by sharing their passion of perfumes and raw materials with perfume lovers.

Japan & the African Continent


VinoVito logo

PRAECELLENTIA is offering world-class consultancy and trainings in Intercultural Communication to anyone wishing to evolve or distinguish into a different cultural background.

Located in France, our team is composed of international experts in French Etiquette, Diplomatic Protocol, Wine and Fine dining.

PRAECELLENTIA mainly operates throughout Africa, Asia and Europe for professionals within the Luxury Hospitality & Travel industry, Event & Tourism world, Embassies & Ministries.


Château Marianne

Château Marianne logo

Château Marianne is a PR and Event Management Company specialized in the organization of unique personal and professional events with the legendary French Touch. 

Located in Lebanon and covering the EMEA region, our International Excellence Experts panel is from Europe, Japan, and USA and proposes state-of-the-art seminars and coaching in Etiquette, Protocol, cross cultural communication, and international events management.

We offer our communication and training services to diplomats, VIPs, business people, hospitality & tourism companies, with special seminars and activities dedicated to children.